On today’s episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The Marketplace Institute – a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices.Kiri is also the host of the podcast, Ecommerce Braintrust, and a contributor to Forbes retail.

On the show today, Kiri discusses how to grow your Amazon Marketplace Sales.

You’ll learn:

• What an Amazon team should look like within your company
• Common mistakes that brands and agencies make when launching their Amazon Strategy
• Some simple shortcuts to getting fast results
• Why Amazon-specific keyword research is important
• Why you should invest in PPC advertising on Amazon
• All about her book, Amazon for CMOs

Plus, Kiri provides her top tip/key takeaway for the audience when it comes to Amazon marketing.

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