#537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel

On today’s episode of the Internet Marketing Podcast, Andy is joined byMartha van Berkel, co-founder and CEO atSchema Appto talk about Schema Markup and why it’s a pivotal SEO strategy for 2020.

On the show you’ll learn:

  • What Schema Markup is and why it’s important
  • How Schema is evolving and accelerating
  • How marketers are using Schema today
  • How to know what to optimise when it comes to Schema
  • Where Martha sees Schema Markup heading in the future

Plus, Martha provides her top tip/key takeaway for the audience.

If you’d like to connect with Martha, you can find heron Twitter here. You can also find more information onhow structured data works here.


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