In this week’s episode, we’re joined by Global Marketing Strategist, Christine Michel Carter.

Christine is a Senior Contributor to Forbes, author of the books ‘Mom AF’ and ‘Can Mommy Go To Work?’, speaker and the #1 Global Voice for Working Moms.

In this episode we discuss:

• How Christine commits to authenticity in her writing and how writers, journalists and marketers can too
• Using feedback from your audience and vulnerability in your writing to improve your communication
• The best way to approach and work with influencers
• The current state of authenticity and social media
• Examples of people and brands that do a great job of leading with authenticity

Referenced on this episode:

• [Book] Mom AF by Christine Michel Carter
• [Book] Not Just Black and White by Dr Anni Reinking
• [Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter
• [YouTube Channel]: Dhar Mann
• Grammarly writing assistant
• Help a Reporter Out
• Trello

CONNECT WITH CHRISTINE:

• https://christinemichelcarter.com/
• https://www.facebook.com/christinemichelcarter/
• https://www.instagram.com/cmichelcarter/
• https://twitter.com/cmichelcarter
• https://www.linkedin.com/in/cmichelcarter/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email

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