On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising.

On the show you’ll learn:

·What Addressable TV is

·The requirements for businesses to use AdSmart

·Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available

·Why it’s important to test and learn with your ads and budget

·Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever

·Some of the commonmythsaboutmodernTVadvertising and why they aren’t true

·Which sectors are most successful when it comes to modern TV ads

·What Steve is reallyexcitedaboutwhenitcomestothefutureofTVadvertising

CONNECT WITH STEVE/SKY ADSMART

·https://www.adsmartfromsky.co.uk/

·https://www.linkedin.com/in/steve-wild-90a58014/

·stephen.wild@sky.uk

·https://www.adsmartfromsky.co.uk/case-studies-selection/

CONNECT WITH SCOTT:

·scott.colenutt@sitevisibility.com

·https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

·https://www.sitevisibility.co.uk/

·https://www.youtube.com/user/SiteVisibility

·https://twitter.com/sitevisibility

·https://www.facebook.com/SiteVisibility

·http://instagram.com/sitevisibility

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