I have no idea what people know about me and what people don’t. I’ve pretty much giving up caring about most aspects of my privacy because it largely feels outside of my control. Perhaps this is laziness, perhaps this is acceptance, perhaps t…

How do you know the right questions to ask to get the best survey responses?What’s an ideal sample size for collecting survey data?How do you ensure the data you’re collecting from surveys is credible?Surveys can be one of the best w…

In today’s episode, we’re joined by Lilach Bullock, blogger, content marketing expert and speaker. Lilach has extensive experience in all aspects of content production and copywriting and probably cast her eyes over hundreds or thousands o…

This episode is not sponsored by Wistia…. but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinit…

Right now, marketing budgets are being heavily scrutinised. Probably more than ever.Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?Matthew Woodward…

In this week’s episode, we’re joined by Paul Rogers, Founder of Vervaunt, to discuss the Pros and Cons of Shopify for SMEs (plus lots of bonus tips and advice from Paul on the ever-changing world of eCommerce and re-platforming!)In this episode we d…

In this week’s episode, we’re joined by Rob Watson of Freewheeling to discuss the big changes in Google Shopping that are being rolled out in 2020.In this episode we discuss: – Google Shopping feed changes coming into place this year an…

It’s fascinating how fast user behaviour changes in eCommerce. The hottest new eCommerce idea can rapidly develop from being a ‘nice-to-have’ feature that differentiates you from competitors, to the standard that all customers expect….

l love copywriting. I love storytelling. There’s nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story….

It’s really challenging right now to be thinking about the future. What’s beyond COVID-19 for our friends, family, our economy and our businesses?How can we start preparing for the unknown when there’s so much uncertainty and when the…