I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were. They couldn’t answer. This made me nervous. It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies. Marketing agencies can cover a…

In this episode we’re joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile. In the episode we discuss: How to track Google Business Profile performance What’s happening with Google Posts? Effective ways to secure Google reviews Referenced on this episode: https://supermetrics.com/ https://www.jepto.com/gbp-free https://www.clairecarlilemarketing.com/utm-tagging-guide https://www.brightlocal.com/learn/google-business-profile/optimization/google-posts/…

We recently faced an issue where users were telling us that they’d left Google reviews for our business, but the reviews weren’t appearing in search results. During the process of trying to resolve the issue, we uncovered a surprising number of reasons that can prevent Google reviews from showing in search results. In this episode,…

On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event. You’ll learn: Why podcasts should be utilising and investing in video How YouTube has changed people’s TV habits Why audio podcasts will always have their place How the barrier to entry with podcasting has…

On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising. On the show you’ll learn: ·What Addressable TV is ·The requirements for businesses to use AdSmart ·Why a really good understanding of your target audience is needed to be…

If you didn’t already know, we’re co-founders of the world’s largest search marketing conference, brightonSEO. brightonSEO takes place twice a year in Brighton, UK. It attracts over 4000 attendees and some of the smartest minds in search marketing. In this episode, we’re joined by SiteVisibility team members Jo, Jason and Aaron, who share their insights…

In this episode, Scott reflects on the rapid development of ChatGPT and AI content generation tools, what this all means for copywriters and content producers, and how we can cut through the noise, upskill ourselves and prepare for the future. In this episode, Scott discusses: The current status of ChatGPT and GPT4 The differences between…

In this episode we’re joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!). As one of our partners, we’re extremely excited to…

In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours… CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you’d like to be a guest, you’d like to recommend a guest or there are topics…

In this episode we’re joined by Robin Christopherson MBE. Robin joins us to discuss how marketers can create a business case for accessibility. In this episode we discuss: What is inclusive design? Is awareness of inclusive design improving? The biggest changes to accessibility legislation in the UK and Europe over the last decade What is…