In this episode we’re joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance. In the episode we discuss: What really is forecasting in marketing? Why do you need to look outside of Google Ads to find the data you need…

Why is Twitter Blue controversial? What are the main features of Twitter Blue? Who is Twitter Blue most useful for? Find out the answers to these questions and more as we explore the benefits of Twitter’s recently updated Twitter Blue premium subscription service. Referenced on this episode: https://help.twitter.com/en/using-twitter/twitter-blue https://www.sitevisibility.co.uk/blog/2022/10/21/how-netflixs-new-basic-with-ads-tier-impacts-marketing/ Tweet your thoughts to @SiteVisibility or…

2023 is rapidly approaching and for many of us, that means we’re in planning mode. Marketing planning includes the careful art of budgeting. In this episode, I share the three items not to overlook as part of your 2023 marketing budget. Are these items in your plans? Are you planning a budget for anything new…

In this episode I explore the introduction of ‘Basic with Ads’. This is Netflix’s new subscription tier, rolling out across several countries in November 2022. It’s also their public launch into offering advertising space within their streaming platform. I reflect on how this change could impact marketers and consumers, with an increasing number of platform-specific…

In this episode we join the Made by Google 2022 live stream, as Google unveils the latest information regarding their suite of products from the Pixel family. I share my live commentary on how the latest devices, features and functionality influences marketing. Will you be buying the new Pixel watch? Is the Pixel 7 worth…

I’ve still got COVID and so it might be a couple of weeks before I start hosting interviews again. Time to improvise and experiment! This week I’m hosting a live walkthrough of LinkedIn’s new Audio Events functionality and discussing why I’m so keen on audio rooms as a marketing medium. You can listen to me…

I’ve been hit with COVID for the first time, and so I go solo in this week’s episode to discuss Core Web Vitals, specifically, who should be responsible for improving Core Web Vitals performance? Unsure about Core Web Vitals? You can also listen to our previous episode, Core Web Vitals Simplified, with Marcos Alvarez Martin…

I’m back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives. This is a conversation I had with Christine Michel Carter around 18 months ago on the topic of communicating with authenticity. It’s a timely episode for me to revisit personally,…

On this week’s show, with our host Scott Colenutt currently on annual leave (and back with a new show next week), we’re looking back on a classic episode, a blast from the past if you will, with Neil Patel discussing email marketing and why it might be time to scrub your email list. On top…

In this episode we’re joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure. In the episode we discuss: Why failure is needed to succeed The role of…