In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including: Jeff’s approach to learning new analytics products, and specifically Google Analytics 4 Why you should migrate to Google Analytics 4 as soon as possible Key GA4 dates you need…

In this episode, we’re joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis. In this episode we discuss: JJ’s journey from videography becoming a Head of Marketing & Analytics The role of curiosity in data analysis…

In this episode we’re joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon. In this episode we discuss: What questions can you ask of prospects to best understand their purpose? What accreditations can help signify a businesses’…

In this episode we’re joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing. In this episode we discuss: Why will programmatic be more effective in a cookieless future? What is the Google Privacy Sandbox?…

In this episode we’re joined by Brad Hoos, CEO of The Outloud Group. Brad joins us to discuss how to approach influencer marketing strategically, as we cover: The pressure of influence experience by creators The parallels between business culture and influencer storytelling When is right time for a business to focus on influencer marketing? Do…

In this episode Scott explores the topic of keyword rankings and why they remain a terrible measure of SEO success in 2023. This episode is for all the marketers out there that just need a little third-party support in explaining why keyword rankings aren’t a good meausre of success and the right way to approach…

In this episode we’re joined by ChatGPT to discuss topics including: What is ChatGPT? How is ChatGPT different from GPT-3? Why has ChatGPT rapidly gained popularity? How can marketers use ChatGPT? What does the future hold for ChatGPT? … and yes, all responses in today’s episode were created entirely using ChatGPT. Are you using ChatGPT?…

On this week’s episode of the Internet Marketing Podcast, Scott is joined by Rick Elmore, former American football player and Founder and CEO of Simply Noted to discuss the power of handwritten notes for building meaningful relationships. On the show you’ll learn: How you can scale handwritten notes How to use handwritten notes when following…

In this episode we’re joined by Sean Connell, Content Director at The Sponsor and Founder of Sponsor Analytics. In the episode we discuss: How is sponsorship different from partnership or influencer marketing? What are the long term considerations of sponsoring a team or event? When is a business ready to be a sponsor? How to…

In this week’s episode I share some of the productivity tools that have become staples in my marketing toolbox in 2022. They include: https://meetgeek.ai/ https://momentumdash.com/ https://alitu.com/ https://www.dashlane.com/ https://hawke.ai/ https://hexowatch.com/ What tools are you using to help with your productivity in marketing? Let us know by Tweeting @SiteVisibility Hosted on Acast. See acast.com/privacy for more information.