Kelvin Newman

#662 Should You Host an In-Person or Virtual Event? w/ Jon Kazarian, CEO of Accelevents

In this episode we’re joined by Jon Kazarian, CEO of Accelevents. Jon joins us to talk through recent developments in the industry and how to choose between hosting virtual, hybrid and in-person events. In the episode we discuss: How Jon built his first technology product in the events industry How event technology needs changed because…

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#661 Lessons in Crisis Management from a Ukrainian Marketing Agency w/ Vlad Braganets & Dmitrii Piskarev of Netpeak

In this episode we’re joined by Vlad Braganets (Head of Partnerships) & Dmitrii Piskarev (CEO) of Netpeak. Netpeak is a marketing agency and software development company, based out of Ukraine. Vlad and Dmitrii join us to share their lessons and experiences from the last 6 months, since the start of the war on Ukraine. In…

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#660 What’s Different About SEO for SaaS Companies? w/ George Chasiotis, Managing Director of Minuttia

***This episode is sponsored by The Lovie Awards. Presented by the Webbys – The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.*** In this episode we’re joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b…

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#659 Generating High-Quality Leads via Social Media w/ Chris Smith, Author of The Conversion Code

In this episode we’re joined by Chris Smith, Author of The Conversion Code and Co-Founder of Curaytor. In his early career, Chris worked with billionaires Dan Gilbert and Lou Pearlman – experience that helped him springboard into success in roles including working for a billion-dollar publicly traded company and a startup that was acquired for…

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#658 How To Gain Attention and Trust from Students w/ Dave Burgman, CEO & Founder of The Raptor Group

In this episode we’re joined by Dave Burgman, CEO & Founder of The Raptor Group. David is an experienced marketer who founded the student marketing agency, The Raptor Group. After founding the company in 2016, they quickly secured business from global, disruptor brands such as Deliveroo and Uber. In this episode we discuss: How The…

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#657 What is SEO Branding? w/ Mordy Oberstein, Head of SEO Branding at Wix

In this episode we’re joined by Mordy Oberstein, Head of SEO Branding @ Wix. Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy’s advice on how…

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#656 How To Find The Right Words w/ Rin Hamburgh, Founder of Rin Hamburgh & Co.

In this episode we’re joined by Rin Hamburgh, Founder of Rin Hamburgh & Co. to discuss the art of copywriting. In this episode we discuss: The characteristics that Rin looks for when hiring copywriters Why listening skills provide a great foundation for expert copywriting The difference between content optimisation and copywriting What is ‘quality content’?…

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#655 Executing a Hypergrowth Content Strategy w/ James Scherer, VP of Growth at Codeless

In this episode we’re joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance. In this episode we discuss: The difference between content strategy…

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#654 Tips for Influencer Marketing Success in the Fashion Industry w/ Alison Bringé, Chief Marketing Officer at Launchmetrics

In this episode we’re joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands. In the episode we discuss: The story…

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#653 Focusing on Concept before Content in Podcasting w/ Niall Killeney Taylor, Head of Creative Production at Cue Podcasts

In this episode we’re joined by Niall Killeney Taylor, Head of Creative Production at Cue Podcasts. Today we talk about all the things you should consider before launching a podcast, taking inspiration from Niall’s experience as both a podcast producer and enthusiast. In this episode we discuss: Is creativity impacted by remote podcasting? What can…

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